100 SHOPPERS

What separates good marketing campaigns from the best? Many modern companies ask themselves this question. Unfortunately, there is no clear answer because it depends on dozens of different factors. From the manufacturer's point of view, what is more important is how to evaluate the campaign – only after a thorough analysis can one estimate whether the company's activities have been a huge success or have only met the basic assumptions.

One of the most significant elements of measurement is source analysis. It refers to checking and measuring where potential customers come to your landing page. Why is this essential? It allows you to optimize promotion channels, eliminate those areas that do not bring customers and invest in those areas that enjoy the greatest interest. Examples of such sources include: search engines, social media (Facebook, Instagram), video ads, e-mail. Source analysis is one of the functions of the Where-To-Buy widget, an analytical tool created by 100Shoppers. Other advantages of implementing this solution include:

• obtaining data on the course of the purchasing path;
• streamlining purchasing;
• optimization of the appearance of the landing page;
• creating reports on website traffic and sales;
• sending customers directly to online stores.

Choosing a widget allows brands to gain an advantage over their competition because it gives them control of the entire purchasing path from A to Z. Sometimes, customers frustrated by the lack of accurate information on how to purchase a product go to the competition. Meanwhile, the use of the Where-To-Buy widget allows you to guide a potential buyer to one of the trusted retailers. What's more, the customer independently selects the store that suits him best. All this is just an addition to the powerful analytical potential of this solution.

Optimization and analysis are elements that cannot be forgotten when creating a promotional campaign. The effective use of tools that monitor traffic and user behavior on the product website and their purchasing choices in stores allows you to save money and avoid making the same mistakes in the future. As a result, even smaller companies can have effective sales campaigns with minimal financial outlay. The Where-To-Buy widget is an investment worth making to achieve success on the market.